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E50ST | PURE LINE
Award-winning form.
Everyday function.
Your daily space becomes a daily sanctuary.
Award-winning form.
Everyday function.
Award-winning form.
Everyday function.

What kind of juice are you drinking?

Even with the same ingredients, the texture and nutritional value vary depending on how they are prepared. In the end, the process defines the result.

High-speed blending method

High-speed blades and frictional heat can destroy cell walls, and exposure to air leads to oxidation, which breaks down nutrients.

  • Structural breakdown due to damaged cell walls
  • Cloudy color and separation
  • Nutrient loss due to oxidation

Hurom's slow squeeze method

A screw slowly and gently presses the ingredients to minimize nutrient damage and extract the nutrients just as they are.

  • Preserves natural color of fruits and vegetables
  • Keeps cell structure almost entirely intact
  • Retains nutrients by minimizing oxidation
Cells destroyed by high-speed rotation and air intake.
Closely resembles the natural cellular structure of fresh tomatoes

*Results may vary depending on ingredients used and preparation time.

Preserving the natural nutrients of ingredients

The cellular structure of Hurom juice, similar to that of a fresh tomato

Fresh tomato cellular structure
Hurom juice cellular structure

The world's first slow juicer

In 1993, we developed the world's first vertical slow juicer. Based on the principles of nutrient preservation, honed over 50 years of research, it minimizes heat and oxidation to capture the full natural flavors and nutrients of the ingredients.

1980 — Development of core technology for slow juicing

1980

Development of core technology for slow juicing

Searching for an easier way to consume nature's nutrients as they are, we developed the core technology for slow juicing that presses fruits and vegetables gently.

1993

The world's first electric juice extractor patent

We filed the world's first patent for a 'juice extraction device' and secured numerous domestic and international patents in the field of technological development.

1993 — The world's first electric juice extractor patent
2005 — Development of the world's first slow juicer

2005

Development of the world's first slow juicer

We introduced a new way to enjoy fruits and vegetables, by developing the world's first slow juicer. Today, Hurom technology is the global industry standard.

2018

Inno Drum patent application

We developed the Inno Drum, which makes everything from juicing and cleaning, to assembly and disassembly easier, introducing juicers with a new level of innovation.

2018 — Inno Drum patent application
2023 — Winner of King Sejong Award at the Korea Patent Technology Awards

2023

Winner of King Sejong Award at the Korea Patent Technology Awards

The all-in-one Multi Screw is the culmination of an integrated design that ensures effortless cleaning, and the ability to craft everything from juices to sorbets with a single screw, no filter change needed.

A legacy of global awards validates the true value of being 'the first'

Honoured with the world's top 3 international invention awards, the Kitchen Innovation Award for 9 consecutive years, and with South Korea's highest invention award. The list speaks for itself.

Inventions Geneva,
Switzerland

Gold medal

INPEX Pittsburgh,
USA

Gold medal

iENA Nuremberg,
Germany

Gold medal

Kitchen Innovation
Awards

Awarded for 9 consecutive years

Korea Patent
Technology Award

Winner of the King Sejong Award

Red Dot Design Award

3-time winner in the
Product Design category

iF Design Award

5-time winner in the
Kitchen category

International Design
Excellence Awards

2-time winner

Moscow International Salon
of Inventions, Russia

Gold medal

IPITEx,
Thailand

Gold medal

ITEX,
Malaysia

Gold medal

Taiwan
Innotech Expo

Gold medal

Beyond products, Hurom sets the standard

The consistent choice across the globe is no coincidence. With over 12.77 million units sold to date, we've built lasting trust in the market by being a continuous preference, not a fleeting trend. This figure is proof that Hurom is the definitive standard.
Total Units Sold
10.00
12.77
M+
Countries Sold In
1
88
+

The juicer acclaimed by international media

For Forbes in the US, to Haus & Garten in Germany, to BBC Good Food, Hurom juicers have been recognised as 'juicers you can trust'.

The juicer acclaimed by international media. For Forbes in the US, to Haus & Garten in Germany, to BBC Good Food, Hurom juicers have been recognised as 'juicers you can trust'.The juicer acclaimed by international media. For Forbes in the US, to Haus & Garten in Germany, to BBC Good Food, Hurom juicers have been recognised as 'juicers you can trust'.
PURE LINE – Make it perfect with Hurom Pure Line
PURE LINE – Make it perfect with Hurom Pure Line
PURE LINE
Make it perfect with Hurom Pure Line
Built for leafy greens & green juice
Filters out pulp, nothing but smooth
Perfectly smooth juice
For those who never compromise on taste
PURE LINE
Make it perfect with Hurom Pure Line
Built for leafy greens & green juice
Filters out pulp, nothing but smooth
Perfectly smooth juice
For those who never compromise on taste
1.6L MEGA HOPPER & AUTO-CUTTING BLADE
One step to lasting wellness
Fresh, healthy juice is the simplest part of your morning. The mega hopper is big enough for all your fresh ingredients, and the auto-cutting blade slices them for you, making your daily juice routine an effortless habit.
One step to lasting wellness
One step to lasting wellness
Mega Hopper
Mega Hopper
Mega Hopper
Juice whole ingredients in one go, without the prep.
Auto-Cutting Blade
Auto-Cutting Blade
Auto-Cutting Blade
Prep and chop ingredients in one easy step.
Safety Hopper & Sensor
Safety Hopper & Sensor
Safety Hopper & Sensor
Safe anytime, anywhere, for everyone.
ULTRA LOW PULP
All of nature's goodness,
exactly as you like it
Match your juice to your preferences. Whether you prefer a smooth start or a rich finish, experience the true flavors of your favorite fresh ingredients without missing out on the essential nutrients.
All of nature's goodness,
exactly as you like it
All of nature's goodness,
exactly as you like it
0.1mm makes a world of difference
0.1mm makes a world of difference
0.1mm makes a world of difference
Our stainless steel mesh strainer is precisely designed to be thinner than a needle at just 0.1mm to maximize juicing efficiency. Up to 6,000 micro-holes and a unique dual-sided structure disperse pressure to filter out even the finest pulp. Experience a higher level of refinement from Hurom’s Dual Pore Technology.

* The exact number of micro-holes may vary by model.
SLOW SQUEEZE TECHNOLOGY
Classic design, updated for convenience
Hurom’s original slow-squeeze technology minimizes heat and oxidation to preserve nutrients and fresh flavor. Now redesigned for easier, everyday use.
Classic design, updated for convenience
Classic design, updated for convenience
QUIET OPERATION
Juicing fits quietly into your day
Powerful yet quiet. Hurom juicer motors are designed to operate at 55dB, the same volume level as an everyday conversation. Juice without disturbing your peace.
Juicing fits quietly into your day
Juicing fits quietly into your day
RAWCORE JUICE
The essence of nature in each glass
RAWCORE juices make it easy to enjoy the ingredients you love, the way nature intended. By preserving the vital nutrients in three or more fresh fruits and vegetables, Hurom helps your body feel revitalized and energized.
The essence of nature in each glass
The essence of nature in each glass
VERSATILE USE
Fill your day with healthy variety
Choose a smooth, fresh juice to wake you up, or a satisfying smoothie to keep you going. Two filters let you customize your drinks to match your mood, making it simple to change up your recipes and stay healthy all day long.
Fill your day with healthy variety
Fill your day with healthy variety

The reason we use only premium materials

Because health is never a compromise

Designed robust and durable to maintain reliable performance even after 10 years of repeated use, this level of quality reveals its true value over time.

Power for everyday use
High-performance AC motor

Designed for repeated, long-term use. It maintains stable power output and operation even in demanding daily environments.

BPA-free Ecozen
Safe for all food-contact parts

BPA-free Ecozen is used for all parts that come into contact with ingredients. This premium material was selected for its safety and durability.

Food & medical grade
stainless steel (SUS)

SUS materials, suitable for contact with food, are used for corrosion resistance and strength to ensure reliable performance.

The choice of aerospace
and medicine, Ultem

A high-performance engineering material, offering extreme strength and heat resistance, selected to provide structural stability.

Quality assured by global certification
Based on a quality inspection infrastructure certified by the global authority TÜV, we apply precision standards measured at units finer than a strand of hair. From initial design to inspection of every core component, every step is designed to ensure uncompromisingly quality.
TÜV Rheinland certified
Quality assured by global certification
Based on a quality inspection infrastructure certified by the global authority TÜV, we apply precision standards measured at units finer than a strand of hair. From initial design to inspection of every core component, every step is designed to ensure uncompromisingly quality.
TÜV Rheinland certified
Beyond kitchen appliances
We research natural nutrition
To deepen our understanding of the natural nutrition found within fruits and vegetables, we established our own Food and Nutrition Research Institute. Through our ongoing research into the nutritional content of raw ingredients and juice, and how different extraction techniques affect nutrients, we're seeking new ways to capture the full value of nature.
Beyond kitchen appliances
We research natural nutrition
To deepen our understanding of the natural nutrition found within fruits and vegetables, we established our own Food and Nutrition Research Institute. Through our ongoing research into the nutritional content of raw ingredients and juice, and how different extraction techniques affect nutrients, we're seeking new ways to capture the full value of nature.
Inside the juicer
Inside the juicer

Hopper

The top part where ingredients are inserted

Strainer

Filters juice finely, separating pulp from liquid

Chamber

The main chamber where ingredients are processed

Auger

The rotating part that crushes and squeezes ingredients

Spinning brush

Rotates inside the chamber to clean the strainer during juicing

E50ST
Strainer
Tritan is a BPA-free material commonly used in baby bottles for its safety and durability.
Strainer
Inside the box

Auger, Chamber, Hopper, Coarse Strainer, Fine Strainer, Juice Container, Pulp Container, Pusher, Spinning Brush, Cleaning Brush, Manual and Recipe Book

Specifications

Weight: 5.5 kg

Dimensions: 17.9 × 20.7 × 43.6 cm

RPM: 50rpm

Motor: A/C

Voltage: 220V~240V

Power consumption: 150 W

Frequency: 50 hz ~ 60 hz

Accessories (Country Specific): Auger, Chamber, Cleaning Brush, Coarse Strainer, Fine Strainer, Hopper, Juice Container, Pulp Container, Pusher, Spinning Brush, Manual&Recipe Book

Color: Mushroom

How to use
User guide
Check out the guide
FAQ
Get answers to common questions
Manual Download
You can download the manual