Why Choose Juicing
Why Hurom
What kind of juice are
you drinking?
Even with the same ingredients, the texture and nutritional value vary depending on how they are prepared. In the end, the process defines the result.
*Results may vary depending on ingredients used and preparation time.
Preserving the natural nutrients of ingredients
The cellular structure of Hurom juice, similar to that of a fresh tomato
THE JUICING METHOD CLOSEST TO NATURE
Slow Squeeze Technology
A technology that gently presses ingredients slowly and at low heat, to minimize nutrient loss and preserve the natural flavor, color, and nutritional value of fruit and vegetables
Pressing technology that preserves ingredients
Hurom's signature Slow Squeeze technology gently presses fruits and vegetables, like squeezing by hand, to keep nutrients intact.
Preserving nature's value
By juicing slowly without metal blades, heat and physical stress are minimized, capturing the full nutrients and flavors from nature.
BEYOUND CLEAN, RAW CORE
Part of someone's morning routine, every single day
Raw Core juice is a globally loved juicing culture, using low-heat slow-juicing technology to preserve the rich nutrients and enzymes of three or more fresh fruits and vegetables.

Svenja Ostwald
Healthy Lifestyle Influencer
My fresh juices are an essential part of my daily routine. They give me energy, a sense of lightness, and the perfect start to my day.

Maria Sperling
Raw food Diet Expert
Over the years, I’ve discovered the power of greens – and how deeply they support my energy, my skin, my well aging and my mood.

Carolin Kotke
Nutrition Coach
I prepare my fresh juice with my Hurom slow juicer for that extra energy boost and a dose of colorful nutrients.
The world's first slow juicer
In 1993, we developed the world's first vertical slow juicer. Based on the principles of nutrient preservation, honed over 50 years of research, it minimizes heat and oxidation to capture the full natural flavors and nutrients of the ingredients.
A legacy of global awards validates the true value of being 'the first'
Honoured with the world's top 3 international invention awards, the Kitchen Innovation Award for 9 consecutive years, and with South Korea's highest invention award. The list speaks for itself.
Achieved the Grand Slam at the world's top 3 invention exhibitions
INPEX, IENA, and Inventions Geneva are the world's most prestigious invention exhibitions, comprehensively assessing technological excellence and industrial value. By achieving the Grand Slam of the world's top 3 invention exhibitions, we've gained global recognition for the originality and technical value of our juicing technology.
Awarded at major international invention fairs
Our slow squeeze technology continues to attract attention on the global stage, having won gold medals at the Moscow International Salon of Inventions in Russia, the Taiwan Innotech Expo (TIE), the International Invention, Innovation & Technology Exhibition (ITEX) in Malaysia, and the Thailand Inventors' Day (IPITEx).
9-time consecutive winner of the Kitchen Innovation Award, & Korea Patent Technology Awards' King Sejong Award winner
The Kitchen Innovation Awards are the world's largest consumer goods innovation awards, verifying technological excellence and usability through expert and consumer evaluations. Hurom has been recognised for our user-centric technological innovation for the last nine years in a row.
The Korea Patent Technology Award is Korea's most prestigious patent award, evaluating technological achievement and commercial viability. Our Multi Screw has been recognised as an industrially competitive and innovative patented technology.
Winner of the world's top 3 design awards
iF, Red Dot, and IDEA are the world's most prestigious design awards, evaluating innovation, usability, aesthetics, and market potential against international standards. Hurom has been recognised for our global competitiveness, achieved through original ideas and ergonomic designs.
The juicer acclaimed by
international media
For Forbes in the US, to Haus & Garten in Germany, to BBC Good Food, Hurom juicers have been recognised as 'juicers you can trust'.
Beyond products,
Hurom sets the standard
With over 10 million units sold worldwide, Hurom has become a global brand that has earned the trust of customers around the world.
- Total Units Sold
- 12.77M+
- Countries Sold In
- 88+
The reason we use only premium materials
Because health is never a compromise
Designed robust and durable to maintain reliable performance even after 10 years of repeated use, this level of quality reveals its true value over time.
Quality assured by
global certification
Based on a quality inspection infrastructure certified by the global authority TÜV, we apply precision standards measured at units finer than a strand of hair. From initial design to inspection of every core component, every step is designed to ensure uncompromisingly quality.
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CANADA
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KOREA
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USA
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INDONESIA
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EUROPE
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CHINA
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MIDDLE EAST
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INDIA
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JAPAN
Beyond kitchen appliances
We research natural nutrition
To deepen our understanding of the natural nutrition found within fruits and vegetables, we established our own Food and Nutrition Research Institute. Through our ongoing research into the nutritional content of raw ingredients and juice, and how different extraction techniques affect nutrients, we're seeking new ways to capture the full value of nature.